Privacy Policy

Effective date: 11 April 2026  |  Last updated: 11 April 2026

Who we are

This website, The Arcana Engine (thearcanaengine.com), is operated by Marcus Lee. For the purposes of UK data protection law, Marcus Lee is the data controller for personal data collected through this site.

If you have any questions about this policy or wish to exercise your data rights, please use the contact page.

What data we collect and why
Contact form submissions

When you use the contact form on this site, we collect your name, email address and the content of your message. This data is used solely to respond to your enquiry. It is not shared with third parties, added to any mailing list or used for any marketing purpose. The legal basis for processing this data is legitimate interests - specifically, responding to a direct communication you have initiated.

Cookies

This site uses cookies. A cookie is a small text file placed on your device when you visit a website. We use the following categories of cookies:

Strictly necessary cookies - These are required for the site to function and cannot be switched off. They include session cookies set by WordPress.

Analytics cookies - We use Google Analytics 4 (GA4) to understand how visitors use this site. GA4 collects anonymised data about pages visited, time spent on the site and the general location of visitors (country/region level). No personally identifiable information is collected through analytics. The legal basis for analytics cookies is your consent, which you can withdraw at any time via your browser settings or by clearing cookies.

You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use any tool on this site.

LiteSpeed Cache

The site has LiteSpeed Cache installed but not currently active. If activated in future, this plugin may set performance-related cookies. This policy will be updated if that changes.

What we do not collect

We do not collect payment information. We do not run email marketing campaigns or newsletters. We do not create user accounts. We do not sell, rent or share personal data with any third party for commercial purposes.

Google Analytics 4

We use Google Analytics 4, a web analytics service provided by Google LLC. Google may transfer data to servers in the United States. Google operates under the EU-US Data Privacy Framework.

You can opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on. For more information on how Google handles data, see Google's Privacy Policy.

How long we keep your data

Contact form messages are retained for as long as necessary to respond to your enquiry and for a reasonable period afterwards in case of follow-up. We do not retain contact form data indefinitely.

Analytics data is retained in accordance with Google Analytics 4's standard retention settings (14 months by default).

Your rights under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

Right of access - you can request a copy of the personal data we hold about you
Right to rectification - you can ask us to correct inaccurate data
Right to erasure - you can ask us to delete your data where there is no compelling reason for us to keep it
Right to restrict processing - you can ask us to limit how we use your data
Right to object - you can object to processing based on legitimate interests
Right to data portability - you can request your data in a machine-readable format

To exercise any of these rights, please contact us via the contact page. We will respond within one calendar month.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Third party links

This site may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

Changes to this policy

We may update this policy from time to time. The effective date at the top of this page will always reflect when it was last changed. Continued use of the site after any change constitutes acceptance of the updated policy.

Questions about this policy? Use the contact page.  |  Terms & Conditions